In the NEWS! A lorry with high density metal trunk caught fire from a surface spark after a speeding bird ran it's beak into it! Fortunately the bird was fine. Unfortunately the fire slowly consumed the trunk and the driver only came to realise when a passing drivers started horning and to signaling him! LOL!!!
If such a thing really happened I think the first thing that would come into a Singaporean's mind is to buy the lottery plate number of this lorry. It's a kid up there by the way. =P
'Singapore Customs has launched a public campaign, "Don't Get Burnt", to in an effort to eradicate illegal cigarettes. With the use of traditional and new media strategies, the campaign draws attention to its icon - a burn mark - that emphasises the consequences of dealing with illegal cigarettes.'
This reminds me of the time I worked in BAT when my boss was telling me all about this and that a campaign will be launched soon. That was last year in June 2009. It's September 2010. How soOoOooOon!!!!
But I must say the campaign tagline and icon is very well done. The way they have the icon printed and integrated onto the moving advertising medium makes it highly noticable and catches any passer by's attention to see if something is really burning! I must say the designer had done a good job. The burning mark also mimicks a cigeratte burn through a paper, which anyone and everone would be able to easily relate how it would look like. Finally a creative warning advertising effort by the Singapore Government other than the usual 'In Your Face kind' and the 'WARNING, DO NOT xxxxx, IF NOT FINE $xxxx' kind. At least I do not see any big red warnings on the lorry.
Their micro-site is very well done too. You should take a look if you've landed here. Your computer screen will even look like someone had burnt a hole in it.
You'll also notice that apparantly the police have been spying and taking pictures of offenders. Before this, they most probably gave people a warning and a second chance. But with the Don't Get Burnt campaign in full force, I don't think they'll give any chances.
And to all smokers who like to frequent Malaysia or JB, do take note of this not-so-new regulation. It is an offence to buy, smoke or possess cigarettes without the SDPC mark. Offenders can be fined a minimum of $500 per packet for possession or jailed for distribution of cigarettes without this mark. Think twice.
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